Cistus incanus is often commonly referred to as ‘Gray-haired Rock Rose’, 'Pink rock rose' or as Labdanum. It is extracted from a shrub native to warm, southern Mediterranean locations such as Greece where it has a particular rich history of usage.

The use of Cistus incanus for its health benefits may be traced back to the 4th century BC. Amongst others it is believed to posses potent antioxidant properties and its chemical analysis reveals that it is a rich source of polyphenols, proanthocyanidins, bioflavonoids, catechines, gallic acid, and rutin that support the body's immune system. Cistus incanus is traditionally used to support the immune system, mucous membranes and the respiratory tract.